Why are there more transactions in B$2$B markets than B$2$C markets? Why are there fewer buyers?

$$Explain what derived demand is$.$

$$Why do firms experience a bullwhip effect in the demand for their products when consumers demand changes?

$$In the following accordion, you can see the differences between B$2$B and B$2$C:

Reflect on this: Do you consider B$2$B or B$2$C marketing more creative?