Question
Why did Amazon initially consider international expansion? Is international expansion a key success factor in Amazon's industry? Q 2) Why did Amazon fail in China?
Why did Amazon initially consider international expansion? Is international expansion a key success factor in Amazon's industry?
Q 2) Why did Amazon fail in China?
Q 3) Was there any pattern across Amazon's international modes of entry?
Q 4) Given Amazon's overall performance domestically and globally, the outbreak of COVID, and the company's mission, vision, and strategic plans, what steps should it take next? Should Amazon continue global expansion into new markets? What should Amazon do with its less successful international operations?
Discussion: Amazon Goes Global 2020
Read the Harvard Business School (HBS) case titled "Amazon Goes Global 2020"
Step by Step Solution
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Step: 1
Amazon initially considered international expansion for several reasons Market saturation Amazon had achieved significant success in the US market but to sustain its growth trajectory it needed to tap ...
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Step: 2
Step: 3
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
