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Why did KFC China undertake digital transformation? How did KFC China improve the customer journey using digital transformation? How were the pain points addressed? How

  1. Why did KFC China undertake digital transformation?
  2. How did KFC China improve the customer journey using digital transformation? How were the pain points addressed?
  3. How did digital transformation benefit KFC China?
  4. How can KFC China or the Quick-Service Restaurant industry utilize digital technologies for further service innovation?
  5. What are the key takeaways from KFC's digital transformation?

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