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Why did SHEIN select foreign markets rather than local markets? What are the factors driving SHEIN's explosive growth? What is the biggest threat to Shein

  1. Why did SHEIN select foreign markets rather than local markets?
  2. What are the factors driving SHEIN's explosive growth? What is the biggest threat to Shein today, in your opinion?
  3. Who are Shein's biggest competitors? Is Shein in a red or blue ocean? Why/Elaborate on your response?
  4. What one Marketing lesson from the Savannah Bananas could you apply to Shein, or has been applied? How and why?

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