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Why did the PR crisis with Papa Johns founder and chairman John Schattner also have a negative impact on the pizza company as a whole?

Why did the PR crisis with Papa Johns founder and chairman John Schattner also have a negative impact on the pizza company as a whole?
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Schattner's leadership was the sole reason for the company's previous success
The marketing and public relations agencies for Papa John's resigned the account.
The NFL was upset with Schattner for debating about national anthem protests.
Schattner's personal brand and actions were tied in with the Papa Johns company and its relationship with key publics

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