"Why did they take my favorite show off the air?" Why did the writers for "Family Guy" kill off the family dog Brian Griffin?". The answer usually has to do with low Nielsen ratings. What is the Nielsen rating system anyway? Electronic metering technology is at the heart of the Nielsen ratings process. Nielsen Media Research gives TV monitoring meters to a sample of 4,500 "Nielsen households" carefully selected from the population of 115.6 million TV households in the United States. The TV meters capture Nielsen household information on what's being viewed and when and, in the major U.S. markets, specifically who and how many in the Nielsen households are watching. Nielsen results for a program are usually reported in two measurements, rating points/shares. A ratings point represents one percent of all US TV households; a share is the percentage of US TV households with a television set in use that is viewing the program. For example, if Nielsen reports the results for a particular program as 8.9/14, this means that, on average, 8.9% of all US TV households were tuned in to the show during the broadcast and 14% of the households with a television in use were viewing the program. Question 1. What is the population of interest to Nielsen Media Research? O All US adults 18 and older who are watching TV. O All Nielsen TV households. O All US TV households. O All US TV households that use cable but not satellite. O All US televisions. DARBEN ROVELL'S 10 BEST SUPER BOWL ADS OF ALL TIME- During the Super Bowl the Nielsen results for the advertisements are of great interest, primarily because a 30-second Super Bowl advertisement costs approximately $4 million. During a recent Super Bowl this add for Doritos was one of the most popular. Question 2. If the Nielsen results for the Doritos ad were 46.4/59, what is the estimate of the number of US TV households that viewed the Doritos ad? Your answer should be in units of millions of households; round your answer to 2 decimal places. million US TV households