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Why did ulta beauty choose cost leadership as its generic strategy? describe at least two factors (drivers) that led to the use of this strategy.

Why did ulta beauty choose cost leadership as its generic strategy?

describe at least two factors (drivers) that led to the use of this strategy.

What prompted the company to use this strategy at this time? (Focus on the factors thatledto the decision) what are industry and macro environmental conditions that explains the factors thatinfluenced the decision.

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