Why do brands/companies use marketing channels to distribute their products? What are the benefits?

2. Why is it important for companies to select, and motivate channel members? Discuss the various types of conflict that may arise in the channel of distribution. Are all channel conflicts bad? Discuss.

3. Discuss the importance of communicating customer value in marketing. How do the different promotion tools help a marketer in selling products & services? Discuss.

4. List & briefly discuss the 4 important decisions marketing managers must make when developing an advertising program.

5. What is sustainable marketing? Explain how sustainable marketing concept differs from the marketing concept & societal marketing concept.

6. Marketing's impact on individual consumers has been criticized. Discuss the issues relevant to this impact.