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Why do business-to-consumer (B2C) sales processes generally have more controls than business-to-business (B2B) processes? Personal sales are relationship-based Pricing is uniform across all customers Sales
Why do business-to-consumer (B2C) sales processes generally have more controls than business-to-business (B2B) processes?
- Personal sales are relationship-based
- Pricing is uniform across all customers
- Sales are often large and complex
- Pricing is negotiated between the buyer and seller
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Managerial Accounting
Authors: Davis, Charles E., Elizabeth
1st Edition
0471699608, 978-0471699606
