Why do companies research and develop new products? O a. New products are cheaper to develop than old products O b. New products are much easier to market than old products O c. New products are quicker to manufacture than old products O d. New products are a key source of growth for companies O e. New products are much easier to distribute than old products According to the text, which of the following is true regarding managing channel members? O a. Companies must sell not only through their intermediaries, but also to and with them. Ob. Companies must never treat their intermediaries as first-line customers. Oc. Companies must focus on short-term results and ignore longer-term partner relationships. o d. Th company's value delivery system meets only the needs of the company and not its marketing partners. O e. None of the responses