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Why do company growth rates typically converge much more quickly toward the average rate across all companies than their rates of ROIC, given that both

  1. Why do company growth rates typically converge much more quickly toward the average rate across all companies than their rates of ROIC, given that both ultimately depend on the underlying product life cycles?

  1. If growth from gaining market share through product promotion and pricing rarely creates much value, why do most consumer goods companies put so much effort into it?

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