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Why do consumers pay twice as much for Bayer aspirin than for generic aspirin when they know that the two are chemically identical?
Why do consumers pay twice as much for Bayer aspirin than for generic aspirin when they know that the two are chemically identical?
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Microeconomics
Authors: Robert Pindyck, Daniel Rubinfeld
8th edition
978-0132870436, 132870436, 013285712X, 978-0133371178, 133371174, 978-0132857123
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