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Why do customers expect more choice and flexibility as to how products and services are made available to them? How does a management perspective of
- Why do customers expect more choice and flexibility as to how products and services are made available to them?
- How does a management perspective of the marketing channel differ from some other views of the channel?
- What patterns seem to be emerging with respect to online retail sales vs. conventional retails sales since the first couple of years of the twenty-first century?
- Discuss retailers' growing power in the marketing channel in terms of the possible implications for channel management.
- Contrary to some predictions, wholesalers have not died out. What has happened to wholesalers in recent years?
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