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Why do Internet retailers sometimes prefer to set up their own warehouses and distribution channel even though the initial motivation was to lower their fixed
Why do Internet retailers sometimes prefer to set up their own warehouses and distribution channel even though the initial motivation was to lower their fixed costs by avoiding brick and mortar stores?
A. To reduce their breakeven point.
B. To lower delivery costs.
C. To offer discounted merchandise
D. To increase customer satisfaction and increase repeat buying frequency
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