Question
Why do many firms seek to globalize as a key part of their long-term strategic planning horizon? As an additional discussion point in this are,
Why do many firms seek to globalize as a key part of their long-term strategic planning horizon? As an additional discussion point in this are, how can ethnocentric thinking potentially negatively impact this process
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Strategic Management
Authors: John A. Pearce II , Richard B. Robinson
12th Edition
007128950X, 978-0071289504
