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Why do public companies prefer to make more in-kind versus direct cash investments in sponsorships? Group of answer choices In-kind investments are often much less
Why do public companies prefer to make more in-kind versus direct cash investments in sponsorships? Group of answer choices In-kind investments are often much less expensive. Because the cost of in-kind investments are easier to hide from shareholders. They generate greater goodwill because in-kind support is a such an integral part of the event experience. In-kind investments are completely tax deductible
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