Why do relatively few international firms pursue a single-product strategy?

The new Disney theme park in Shanghai will open later this decade. Develop a list of at least five ways other units of Disney can help promote and publicize the park's grand opening.

Is a firm with a corporate strategy of relateddiversification more or less likely than a firm with acorporate strategy of unrelated diversification to use the same business strategy for all its SBUs? Why or why not?

Identify products you use regularly that are made by international firms that use the three different business strategies.

Related and unrelated diversification representextremes of a continuum. Discuss why a firm might want to take a mid-range approach to diversification, as opposed to being purely one or the other.