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Why do we write a Marketing Plan? What is the use of it? Find one good and one bad mission statement examples from company websites

Why do we write a Marketing Plan? What is the use of it?
Find one good and one bad mission statement examples from company websites (put them in your answer) and explain why they are good or bad.
Provide examples of growth opportunities for companies through market penetration, market development, product development, and diversification.

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