Why do you consider Flexibility a strength? How is the client flexible if they are unwilling to take out business loans or further their education? 

2. How does lack of capital affect the client's marketing plan? How do you recommend he overcomes this?

3. Why is branding a weakness for the client? What type of branding do you think would be beneficial to the business?

4. How is a loan an opportunity for the client from a marketing perspective?

5. With the marketing budget that you have provided, how do you recommend the client best market his business?