Why do you think IKEA's expansion into Europe went so well? Why did the company subsequently stumble

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Why do you think IKEA's expansion into Europe went so well? Why did the company subsequently stumble in North America? What lessons did IKEA learn from this experience? How is the company now applyingtheselessons? Include the references you use.

Posted Date: Jun 22, 2024 09:00 AM

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Why do you think IKEA's expansion into Europe went so well? Why did the company subsequently stumble

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