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Why do you think mainstream economics spends a considerable amount of time on price competition but much less on breakthroughs (which includes branding - something

  • Why do you think mainstream economics spends a considerable amount of time on price competition but much less on breakthroughs (which includes branding - something your textbook authors do not spend any time on)?
  • In other words, what is so special about price competition over other forms of competition?

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