Why does Heath think that it is both helpful and important to conceive of business ethics as an instance of professional ethics?

What does Heath think are the leading shortcomings of the stakeholder and shareholder models?

Why does Heath draw an analogy between a corporate manager and a defence attorney (pp. 120-121)? How does the importance of role-differentiating in order to produce justice relate to the corporate manager's role in the success of a market economy? What do you think of this analogy?

What does Heath mean by preferred and non-preferred competitive strategies, and why does he think they are important notions for conceptualizing the ethics of business activity?

Why does Heath think that an appeal to a corporation's legal obligations does not exhaust a corporation's obligations to those parties who areextrafirm? What might be an example of what Heath has in mind?