Question
Why does marketing strategy have to be compatible with corporate strategy? (a) Because it has to match organisational capabilities with competitors (b) Because it has
Why does marketing strategy have to be compatible with corporate strategy?
(a) Because it has to match organisational capabilities with competitors
(b) Because it has to match organisational capabilities with target market opportunities
(c) Because it has to match products with target market opportunities
(d) Because it has to match organisational skills with target market opportunities
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
