Why does Perk Idea think it is a good idea to introduce this drive-in experience now, with that price, during this period?

Based on a report on May 30^thby Bloomberg²a lot of Malaysians feel the full brunt of the coronavirus pandemic, and probably slip into a recession soon. However, there are also some people who are willing to spend on expensive hobbies such as, My Heli Club³, and etc. Thus, there must be some reasons why Perk Idea thinks this drive-in cinema is a good idea and will be able to get 27,000 consumers to pay RM199 for a drive-in experience.

To answer the question, you need to explain what are the competitive factors in the marketing environments that initiate Perk Idea to introduce this drive-in cinema. Illustrate your answer withcompetitivefactors from the marketing environment.