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Why does Wal-Mart NOT aggressively link its corporate branding with its sustainability efforts especially when there are environmentally-conscious consumers it could capture by doing this?

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Why does Wal-Mart NOT aggressively link its corporate branding with its sustainability efforts especially when there are environmentally-conscious consumers it could capture by doing this? Walmart's main operations are in Mexico where sustainability is a lesser business priority Walmart does not want sustainability to draw unwanted attention to other more-questionable business practices Walmart does not want its sustainability message to be confused with higher prices Walmart's sustainability goals are examples of "greenwashing

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