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Why does Zappos CEO Tony Hseih feel that culture is so important to Zappos?

Why does Zappos CEO Tony Hseih feel that culture is so important to Zappos?"

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Zappos wacky culture is being mapped outWere willing to forego shortterm profit or sales growth to ensure that we have the best culture Tony HsiehZappos is noted for its odd familylike atmosphere and ... blur-text-image

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