why Google's and General Motor's balances sheets are different. Note: I am looking for the strategic case on why these different entities would have much different balance sheets. I am not looking for any values. Ie. GM has more assets, etc. It may help to think of this from a theoretical perspective. From 40,000 feet, what makes these businesses different? And how would that translate into their financial statements (balance sheet). You may want to Google this. No pun intended. One more hint.... are one of these businesses more capital intensive than the other. Does one require more inventory, intellectual capital, digital.......? You'll be graded on the strength of your argument.