Why has the female market become a priority for Under Armour? Why does the female segment present

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Why has the female market become a priority for Under Armour? Why does the female segment present a major challenge for the company?

Why did IMC and digital media need to be integrated across various touch points? What was the important role of the Under Armour web site?How did Under Armour use digital media to provide a two-way form of communication for connecting with consumers?

Posted Date: Jun 13, 2024 02:03 AM

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Why has the female market become a priority for Under Armour? Why does the female segment present

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