Why is accurate data about where consumers live, work, and even where they were leading up to the surveyed retail location important?

A. Possessing accurate data is paramount. Retailers rely heavily on specific data regarding their consumers, Being able to show them whats happening in a given market is the first step to effective retail recruitment.

B. Retailer locate where the cost of production is cheapest

C. Retailers need to be near their workforce

D. Location doesn't matter for retailers