Why is building brand equity essential for nonprofit organizations?

Multiple Choice

Nonprofits use the same marketing tools as for$-$profit organizations.

Nonprofits, unlike for$-$profit organizations, cannot provide returns on contributions made by benefactors.

Nonprofits have similar organizational structures as for$-$profit organizations.

Nonprofits have complex missions that are hard to achieve.

Nonprofits do not sell products, but they provide intangible services instead.