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Why is consumer choice important in health care marketing, and why is it especially important for medical tourism decisions? Which choice factors are most important
- Why is consumer choice important in health care marketing, and why is it especially important for medical tourism decisions?
- Which choice factors are most important to medical tourism consumers?
- How successful is social media marketing for consumer choice for medical tourism?
- How well did medical tourism providers perform in terms of maintaining customer intimacy, customer involvement, interaction, and gathering customer insights? Why are each of these elements important as part of the consumer decision-making process in this situation?
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Service Management Operations, Strategy, Information Technology
Authors: James A Fitzsimmons, Mona J Fitzsimmons
6th Edition
0077228499, 9780077228491
