Why is creating primary demand for a new product a particularly challenging situation for marketers?

Question 7 options:

	Because primary demand is totally dependent on primary supply principles.
	Because the marketer has to advertise the benefits of the product category, not just their own brand
	Because early adopters of new products only buy products that are expensive and include the latest technology
	Because consumers don't know they have a need for the product so they do not have any incentive to begin the decision making process