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Why is Giacomo Salvetti, the CEO of Cafes Monte Bianco, considering manufacturing private label coffee? What are the various factors in favor of having a

Why is Giacomo Salvetti, the CEO of Cafes Monte Bianco, considering manufacturing private label coffee? What are the various factors in favor of having a private label brand versus a premium brand, both in relation to the external environment and the internal operations of the company? Discuss all that apply

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