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Why is it difficult to place a product in a consumer's evoked set after the person has already rejected that product? What strategies might a
Why is it difficult to place a product in a consumer's evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal?
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Managerial Accounting
Authors: Karen Braun, Linda S Bamber
2nd Edition
136091164, 978-0136091165
