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Why is it important for firms to understand the cultural orientation in the markets they hope to serve? Firms can merge the cultural values of
Why is it important for firms to understand the cultural orientation in the markets they hope to serve?
Firms can merge the cultural values of several markets into their products.
Less effort can be spent on scanning and monitoring the market.
Attitudes and culture form the cornerstone of a society.
Emphasis can be placed on the consumer instead of national values.
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