1. Why is it important for retailers to understand the concept of price elasticity even if they are unable to compute it?
2. Which target markets of consumers are more likely to be price sensitive?
3. Distinguish between market skimming and market penetration.
4. What are the pros and cons of everyday low pricing to a retailer? To a manufacturer?
5. Under what circumstances do you think unbundled pricing is a good idea? A poor idea? Why?