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Why is it important to compare and analyze firms in relation to other firms in their industry? a. None of the above answers is correct.

Why is it important to compare and analyze firms in relation to other firms in their industry?

a.

None of the above answers is correct.

b.

No, firms are completely unique. Each firm is an industry of one.

c.

Yes, that's how competitive intelligence is done: between rival firms within the same industry.

d.

No, it is important to compare firms in different industries, not in the same industry.

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