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Why is it important to understand how products are classified in terms of their position in their life cycle? Does branding, packaging and labling really

Why is it important to understand how products are classified in terms of their position in their life cycle? Does branding, packaging and labling really benifit customers? Should manufacturers be required to provide certain information on their labels? Explain and provide examples.

This is a business question but it would not let me select business as a subject.

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