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Why is it sometimes misleading to compare a companys financial ratios with those of other firms that operate in the same industry? Discuss the 6

Why is it sometimes misleading to compare a companys financial ratios with those of other firms that operate in the same industry?

Discuss the 6 categories of financial ratios. Which ratios are more effective in decision making for managers and investors? Discuss your use of this ratios.

Please provide reference.

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