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Why is it sometimes misleading to compare a company's financial ratios with those of other firms that operate in the same industry? Financial ratio analysis

Why is it sometimes misleading to compare a company's financial ratios with those of other firms that operate in the same industry?
Financial ratio analysis is conducted by managers, equity investors, long-term creditors, and short-term creditors. What is the primary emphasis of each of these groups in evaluating ratios?
If a firm's earnings per share grew from $1 to $2 over a 10year period, the total growth would be 100%, but the annual growth rate would be less than 10%. True or false? Explain.
What is an opportunity cost rate? How is this rate used in discounted cash flow analysis, and where is it shown on a time line? Is the opportunity rate a single number that is used to evaluate all potential investments?
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