Why is it usually very difficult for a firm to simultaneously implement "cost" and "benefit" positions in the same market? A. It is difficult to build a brand image and/or reputation among customers for both "low cost" and "luxury" B. To pursue a low cost position, you must sacrifice quality. Firms that pursue both are always worse off. C. Pursuing both typically requires that the drivers of lower costs and higher quality coincide, and this is rare. Group of answer choices A & B B & C A & C