Why is marketing research an appropriate solution to Matt's concerns? Explain the difference between market research and marketing research in a way that Matt would understand why marketing research is appropriate for his situation. (Review the definitions provided on the video in Week 1.) What are the general benefits of marketing research as they apply to Matt's concerns? What are the common uses of marketing research, and how will they benefit Matt and Everything Automotive? Address at least two common misunderstandings about marketing research and help Matt understand why these concerns are not appropriate