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Why is marketing research important to the development of a marketing strategy? What techniques and resources are available to market researchers? Provide three examples of
Why is marketing research important to the development of a marketing strategy? What techniques and resources are available to market researchers?
- Provide three examples of resources.
- Provide three examples of what factors researchers will be looking for - demographics, psychographics.
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Financial and Managerial Accounting
Authors: John J Wild, Ken W. Shaw
8th edition
1260247856, 978-1260247855
