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Why is mobile marketing different from desktop marketing? What is the fastest growing mobile commerce platform and why? Why are in-app ads so important to
- Why is mobile marketing different from desktop marketing?
- What is the fastest growing mobile commerce platform and why?
- Why are in-app ads so important to marketers?
- What is the multi-screen environment and how does it change marketing?
- What kinds of ad formats are found on mobile devices?
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Intermediate Microeconomics
Authors: Hal R. Varian
8th edition
393934241, 978-0393934243
