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Why is social media monitoring important? 2. How do brands measure social media listening and monitoring? 3. Describe how social media monitoring is changing
Why is social media monitoring important? 2. How do brands measure social media listening and monitoring? 3. Describe how social media monitoring is changing how brands can monitor consumers' thoughts and perceptions regarding a brand. What are the implications of this trend for brand management as a whole?
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1 Importance of Social Media Monitoring Social media monitoring is crucial for several reasons Understanding Brand Sentiment It helps in gauging public opinion identifying trends and understanding how ...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
