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Why is the Product Life Cycle considered to be so important in marketing? (4 marks) Explain how marketers use PLC when deciding on pricing strategy
- Why is the Product Life Cycle considered to be so important in marketing? (4 marks) Explain how marketers use PLC when deciding on pricing strategy OR the promotional mix. Be specific. (6 marks)
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Healthcare Finance An Introduction To Accounting And Financial Management
Authors: Louis Gapenski
1st Edition
1567930905, 978-1567930900
