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Why is Tito's Vodka for Dog People campaign so powerful and important to their branding efforts? Group of answer choices Vodka is a difficult category

Why is Tito's "Vodka for Dog People" campaign so powerful and important to their branding efforts?
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Vodka is a difficult category for creating differentiation
Smirnoff focuses on cat people
Demographically, dog-lovers are older and have higher incomes
Tito's is made from corn, while most Vodkas are made from Potatoes

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