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Why is trust important to a salesperson? What does it mean for a salesperson to have a customer orientation? Explain why expertise is such an

Why is trust important to a salesperson?
What does it mean for a salesperson to have a customer orientation?
Explain why expertise is such an important relationship builder.
If trust means different things to different buyers, how does a salesperson determine what trust means for each buyer?
What are the three areas of unethical behavior? Discuss each of them.

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