Why is your shopping mall struggling? What current shopping trends are contributing to your mall's struggles? What consumer behaviors are contributing to these struggles? Include a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis here. (If you don't have experience creating a SWOT analysis, look it up so you don't do it incorrectly.) Without significant changes, what is your shopping mall's outlook for the next decade? What shopping trends do you foresee over the next 10 years? How might these trends affect suburban regional shopping malls? What new retail concepts can you identify? What strategies do you suggest for learning about new retail concepts? Write SMART goals (see description above) for each of at least three new retail concepts that could revitalize your mall. What do you think your mall should do to improve its performance? Describe a plan to improve the performance of your shopping mall over the next five years and which will achieve the SMART goals for your new retail concepts. How can you ensure that these actions are taken and effective? For example, what performance monitoring metrics will you use to track the performance of your plan