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Why it is important to understand the marketing environment? Why should we study marketing in general? 1% Compare open-ended and closed-ended questions. When each type

  1. Why it is important to understand the marketing environment? Why should we study marketing in general? 1%
  2. Compare open-ended and closed-ended questions. When each type of question is useful in marketing research? Provide examples 1.5%
  3. Marketing is no more a function of the marketing department only. Explain this statement and discuss the nature and importance of marketing in the company 1%
  4. If we change the target market and positioning of Coca-Cola. Now it is a healthy drink for elder people. Please write a slogan for this product and describe potential marketing campaign content. What would you include? How would you advertise this drink for this specific audience? - 1%

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